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project
Winston Health Policy Fellowship
A new identity, website and application portal for the prestigious Winston Fellowship
UX/UI
Website
Graphic Design
OVERVIEW

With a new application cycle approaching, the The David A. Winston Fellowship risked losing qualified candidates, missing donation opportunities, and failing to reflect the caliber of their prestigious David and Susan Winston legacy because their website wasn't up to par. That's when Winston decided to revamp their whole brand identity, website and also added a new application portal!

Live site
Timeframe

May 2025

industry

Non-Profit / Education

team

Myself - Lead Designer

Angie - Project Manager

Yanik - Creative Director

Scott - Sr. Developer

Chris - Lead Developer

Delivered

Website redesign of 20+ pages

Application portal

Integrated donation & payment system

Application cover sheets

PROBLEM
Old site was visually dated with an inefficient application process through a contact form and no option to donate online.

Additionally, It struggled with mobile responsiveness, lack of brand cohesion and unnecessary multi-level navigation, and information fragmented across the site. It no longer reflected the prestige of their programs.

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Old Site homepage (left) and Fellowship page (right).
THE SOLUTION
A brand new website that matches the prestige of the Winston programs

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Enabling online donations
  • Integrated payment processing directly into the website.
  • Preset dollar amounts makes donating quick and easy.
  • Simple three-step flow: Choose frequency → Select amount → Enter payment details.

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Building trust through testimonials and success stories
  • Directory of former fellows with individual bios showing success stories.
  • Written and video testimonials showcasing program impact directly on program pages.
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Application Portal
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OUTCOME