When METY Technology, a pioneering health-tech-AI startup, prepared to launch their flagship product My Youthspan, they faced a critical challenge: despite having cutting-edge AI technology to help people reverse their biological age, they had no brand identity, no website, and no digital presence. Without a strong foundation, they risked being seen as just another health-tech startup making big promises. They needed a brand that could carry the weight of their mission and instantly inspire trust.
Working closely with Dr. Leddo, the company’s founder and president, I helped shape METY’s first-ever identity and digital foundation. I built a futuristic logotype, a visual language rooted in vitality and innovation, and a website designed to acquire trust. It allowed METY to confidently launch My Youthspan, attract users, and prove their impact in the competitive wellness-tech space.
Timeframe
Sep 2023
industry
AI / Health Technology
team
Myself - Lead Brand & Web Designer
Dr. Leddo - METY Tech Founder & President
Delivered
Brand Identity
Website
Digital
PROBLEM
A breakthrough AI startup without a brand identity or digital presence
As a brand-new startup in the health-tech and AI space, METY Technology had no brand identity, website, or digital presence. Despite having a strong team and a promising flagship product, they lacked the credibility and visibility needed to attract investors, partners, and top talent. In a competitive market full of bold claims, METY risked being dismissed as just another overpromising health-tech startup, missing out on crucial funding, recruitment, and momentum to lead the age-reversal AI space.
THE SOLUTION
A Bold Mark of Innovation and Forward Momentum
Using Nasalization as a base, I crafted a futuristic wordmark where the “M” extends and fuses into the “Y”, creating a sense of connection and progress. The “E” rests on this horizontal line while the “T” stands upright, intersecting it with strength, symbolizing stability. The forward-leaning angles of the “M” and “Y” convey motion and momentum, signaling METY’s commitment to shaping the future. Paired with the clean, edgy Medel typeface spelling out Technology, Inc., the lockup balances bold futurism with professional credibility. Together, the logotype projects both cutting-edge innovation and trustworthiness, laying the foundation for METY’s identity as a serious contender in the AI-driven wellness space.
A scientific yet approachable brand identity that commands trust
To extend METY’s brand identity, I introduced General Sans as the primary typeface for digital and print assets. Its clean lines and wide range of weights made it effective for both bold headlines and long-form content. It combines clarity, versatility, and modern professionalism and oozes a health-tech vibe.
The color palette was built around three vibrant primaries; Caribbean Green, Maize, and Coral, to reflect vitality, optimism, and human warmth. These were supported by a spectrum of blue-green hues (Teal, Elm, Dark Teal) to provide depth and cohesion. Finally, we balanced it all with neutral tones (White, Silver, Slate Black, Black) for readability and sophistication. Together, the system creates a brand presence that feels both cutting-edge and approachable.
Symbols of Progress and Vitality
METY’s identity is anchored by four geometric symbols, each created from simple forms . They serve as the building blocks of the brand’s visual language and appear across digital and print applications as icons, patterns, accents, etc.
Hourglass – Represents progress and age reversal.
Leaf – Symbolizes growth and longevity.
Funnel – Symbolizes data refinement through AI into wellness insights.
12-Spoke Star – As a mark and a guiding symbol of innovation.
OUTCOME
Successful Sign off from the Founder and President
The launch of METY Technology’s new brand identity and website provided a professional, credible foundation that supported the rollout of My Youthspan (the flagship product). With the new digital presence live, METY was able to attract users, partners, and investors with confidence.
The impact of the flagship product has been clear:
93% of users made positive lifestyle changes.
87% reported improvements in overall health.
87% felt more motivated to stay healthy.
This outcome was made possible through the valuable support and collaboration of METY’s founder and president, Dr. Leddo, who consistently provided the information and feedback needed to align the designs with the company’s vision and goals.
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